Case 4 I Want My VOIP!!!! Essay

Less cost Digital squall uses VOIP base on soft switching technology, which is less xpensive to apply and maintain. 2. Multifunctional In appendix to equip with all the regular services awayered by traditional teleph atomic number 53, digital teleph star can convert phone calls into data, the integration of telephone, TV, and data Is huge. 3. contrivance There is no long distance charges and physical location of equipment doesnt matter. Calls between multiple phone numbers are free. 4. Huge potentiality Features in the future are out of the reach of the local telephone, much(prenominal)(prenominal) as videophones, video emails. 1 .Relatively poor voice graphic symbol The voice quality of digital telephone is not as favourable as regular telephone service. 2. Power problem Lose of spring means loss of telephone service while regular telephone systems still operate when electricity is out. Though batteries pasture for temporary relief pitcher power, but there is nothing wo uld provide telephone service for extensive blackout periods. In view of Ritas needs, lower cost. convenience and value, if I were her, I would choose digital telephone. However, before subscrlblng to meter warner, I would imprint a comparison among the digital telephone companies and decide the proper one,Compared with other(a) companies, Time Warner has such Advantages Better service Relatively expensive Therefore, in view of RltaS needs, If I were her, I wont subscribe with Time Warner. 2. put out the first part of a marketing strategy statement for the Time Warner digital telephone offer ? Include the target market and plotted merchandise positioning. customer value and achieve profitable customer relationships. This treat involves market segmentation, market targeting, differentiation, and positioning. Target market A set of buyers manduction common needs or characteristics that the company ecides to serve.Positioning Arranging for a product to occupy a clear, distincti ve, and desirable place relative to competing products in the minds of target consumers. marketing strategy statement Target Market community like Rita who want lower costs, convenience and value, such as population who want to lower their phone call costs, People who are meet with multiple functions People who usually make long distance calls, such as businessmen , or families with members far away from home be after product positioning Low cost, convenient, multifunctional, promising communication product 3.In what stage of the product life cycle is Internet telephony? Does the swear out to this question vary across companies such as Vontage, Comcast, Time Warner, and be? fruit life cycle (PLC) The course ofa products gross gross revenue and profits over its lifetime. It involves five distinct stages product development, introduction, growth, maturity, and decline. 1 . Product development begins when the company finds and develops a new-product idea. During product develop ment, sales are zero, and the companys investment costs mount. 2. admission is a period of remit sales growth as he product is introduced in the market. lucre are nonexistent in this stage because of the heavy expenses of product introduction. 3. ingathering is a period of rapid market acceptance and increasing profits. 4. due date is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. Profits level off or decline because of increased marketing outlays to defend the product against competition. 5. nightfall is the period when sales fall off and profits drop. 1) According to the interpretation and characteristics above, we can tell that Internet elephony is in the introduction stage.Although analysts expect 16 million subscribers to buy cable telephone services within 5 years. More than 20 companies give entered the market so far. Cable operators have been so slow to introduce the services and the growth of subscribers is even starting time to decline. Most of them still provide basic products. Nowadays they are victorious great effort to advertise the product and to attract the customers. But the sales and profits are not so impressing. They all match the characteristics of Introduction stage. 2) The answer varies across ifferent companies.Comcast and Vontage have Just entered introduction stage because they started pokey and now moving much more slowly than the other companies. follow Communications and Time Warner is entering growth stage. Their cost per customer is abscission down and profit is rising. the advantages to both the consumer and the company? 1) Bundling of services work so well for the cable companies is because it meet consumers needs perfectly. For one thing, it is cheaper than the telephone companys service. For another, consumers prefer one company one bill which is more convenient.