The affect of Advertisements in print news in both online and print Research Paper

The affect of Advertisements in print news in both online and print editions - Research Paper Example Such type of advertising is highly cheap and convenient for businesses as well. Advertisements are placed in newspapers and online mediums so that it can attract a lot of consumers and spread the advertising message amongst a wide customer base so that more popularity can be gained for the product or service being advertised (Graydon 2003). Organizations know that all potential customers do not use all the mediums through which the advertising message can be available to them. Therefore the advertisers place their ads in different types of print mediums to attract maximum amount of customer. Job tenders and job offers are usually placed in the newspapers so that the business class target market can view the ads and then apply accordingly. These types of ads may not prove to be successful online as senior professionals do not use the internet to a large extent as compared to the younger generation. There are a large number of people in developed countries that use the internet and have their accounts in the various social networking sites available. Organizations use the online print mediums so that they can advertise their product and focus on their target market easily and cheaply. Latest fashion related products can be advertised on the various social networking websites and a lot of local and international customers can be attracted by this medium. Such advertising in newspapers may attract low customers but through online print medium, high amount of customers may be attracted. The advertisements that are specifically targeted towards young generation can prove to be highly successful if the online medium is used as teenagers are highly associated with the internet and may view the ads at one place or the other in the cyber world. Online medium is an excellent place to advertise all the latest fashion related products and