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1. Introduction and Organisations Background OSIM is a capital of Singapore base go with that sells lifestyle products focusing on healthc be and well- beingness. The company is well known for luxury massage chairs that are slow made available in the market. Ron Sim Chye Hock, the founder, chairman and chief executive officer of OSIM international started off the company in 1980 which specialized in place goods provided was eventually forced to shut down during a recession in 1985. In 1987, he ventured into the healthcare range and started a company known as Health mates & Care. That was renamed OSIM in 1994. The name OSIM is a combination of his own cognomen and the O representing the world. He aims to build OSIM into an international brand name. OSIM as well has a strong sense of corporate societal business and has contributed to numerous charity organizations, including setting up a cognizance fund for international management in PSB Academy. 2. flowing Oper ations before long OSIM Singapore has an operational enduringness of more than 300 employees; which consists of round from R&D, design, purchasing, marketing sound down to the frontline staffs. All of OSIMs staff are employ by the company and non outsourced. 3.

Geographic markets Besides Singapore, OSIM has over 1170 branches in 31 countries including Hong Kong, Taiwan, China, Thailand, Malaysia, Indonesia, the US and the Middle East. OSIM not only depends on their branches alone but excessively on e-shopping which has been one of the ship canal to increase their revenue. 4. harvesting offering OSIM carries a wide word form of massage produ! cts, the latest being its uDivine launched on 6th may 2011 which is also known to the commonplace as the The Heavenly Chair because of its s by one of the celestial kings Andy Lau. Apart from its massage products, OSIM also offers a wide range of water and air purifiers. 5. intersection Positioning OSIM positions itself as a lifestyle brand which ceaselessly innovates to maintain its status as the...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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